It’s the Time of the Season for Dumbass Marketing
In my hemisphere it’s autumn. That means lots of people lamenting about how summer’s well and truly over, a brisk nip in the air, shorter days, hot soup and, if you’re really comfortable with yourself, Ugg boots (look them up if you dare).
But if you’re in the northern hemisphere, do you care about all of the above?
No!
You’re too busy basking in the soft warmth of spring and planning that summer vacation at the beach house. And so you should. But unfortunately many companies marketing their wares to me online fail to understand that there’s this thing called, uh, the Equator, and that some people are upside down.
If they thought beyond their little space on the planet they might stop telling me to bronze my body for Spring Break. I wouldn’t read - in emails addressed to me - about how I need to stock up on Fourth of July fireworks, or defrost some Thanksgiving turkeys, or purchase thermals on a day when I’m lying on the beach with an ice cream.
I’m not saying anyone’s season is better, or that special occasions aren’t special. But if an international company stopped to think about my geographical situation, I’d notice. I might even buy something.
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Sunday, April 20th, 2008 at 2:37 pm
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Is someone experiencing Northern Hemisphere envy? Hmmm? Perhaps. Just kidding. I actually thought that the marketers were smarter then this but then again I am a bit naive about somethings like this. Too bad and thanks for the heads up on how to appeal to the New Zealand market. So I guess I should make sure I actually account for the change in season on both sides fo the Earth?
Hey Shona you think that is bad I live in Florida and they sell Winter clothing down here in this part of the United States. This state however usually has a winter average temperature in the upper 70’s to mid 80’s. So every winter most native Floridians cannot actually buy anything in the store as the stores only seem to cater to the “snowbirds” that come down for one or two weeks. Oh well.
April 20th, 2008 at 3:41 pmHehe yes I definitely have Northern Hemisphere envy - I wish it was spring!
I wasn’t really thinking in terms of appealing to New Zealand in particular, as I appreciate we’re a little country. But with the sophistication of geotargeting it shouldn’t be hard to narrow it down to hemispheres, if not countries.
April 20th, 2008 at 4:19 pmOK, I’ll admit I’m enjoying spring. But I have to admit fall is my favorite season. I’d love to visit New Zealand someday. Similar lifestyles on opposite sides of the equator. Interesting parallels.
April 20th, 2008 at 4:35 pm“…and that some people are upside down.” So…Your head still hurts or are you used to it? And how do you wear skirts? You know, gravity and all…
April 20th, 2008 at 4:57 pmI think you are onto something there. Hemispherical marketing. Nice!
May 1st, 2008 at 2:42 pmHey. Even in the northern hemisphere ya gotta be original. My company has dealt with a lot from this. Glyphius helps me keep it original though.
June 25th, 2008 at 1:38 pm