19 Jul
The other day I was driving along, minding my own business, when the following ad came on the radio:
“We’re announcing some great deals at [local electronics store] but this information is embargoed till 11.55am.”
It took a moment to sink in. So… basically what they’re telling me is that they have something to tell me, but […]
Posted in advertising, spending by: richminx
2 Comments
20 Apr
In my hemisphere it’s autumn. That means lots of people lamenting about how summer’s well and truly over, a brisk nip in the air, shorter days, hot soup and, if you’re really comfortable with yourself, Ugg boots (look them up if you dare).
But if you’re in the northern hemisphere, do you care about all of […]
Posted in advertising, shopping by: richminx
6 Comments
06 Jan
This is the one where Rich Minx does something embarrassing.
Last night I was kneeling on the edge of my bed, leaned backwards (forgetting I was on the edge of the bed), and proceeded to do a head-first reverse somersault that culminated in a nasty *crunch* and me lying in a very strange position on the […]
Posted in advertising, blogging, personal by: richminx
6 Comments
18 Sep
If you visit the YouTube homepage on September 18, you should see a video there from Tourism New Zealand and made by Weta Workshop, who brought you much of Lord of the Rings and King Kong. (If the video’s gone by the time you read this, you can still watch it here.)
Wow, New Zealand looks […]
Posted in advertising, websites by: richminx
5 Comments
28 Aug
Those three magic words ‘make money online’ appear in more places than Paris Hilton (almost). But to make money, do we need to spend money first?
I am generally reluctant to spend money online because ‘most everything is free: entertainment, information, videos of Paris’s extra-curricular activities, you name it. And there are many ways to make […]
Posted in advertising, business, investment by: richminx
21 Comments
25 Aug
Would you get a tattoo of your favorite blog/site? I ask because a fan of the Digital Point forums and of Shoemoney has tattooed himself (link found via SelfMadeMinds).
I have nothing against tattoos, in fact I have one myself. But as much as I love certain sites I would not ink myself permanently with their […]
Posted in advertising, websites by: richminx
10 Comments
02 Aug
Phew! We’ve covered how to write an e-newsletter, how to build an e-newsletter and now we’re ready to hit send. Are you still with me? I know it’s a long lesson but it’ll help you make kick-ass newsletters.
Newletter pre-send checklist
Once you’ve written it and built it (if you have a template) you’re ready to click […]
Posted in advertising, business, writing by: richminx
No Comments
31 Jul
Now we’ve covered how to write an e-newsletter, here’s how to build it.
Of course, the most basic way is just to paste your text into an email and send. But that’s not very pretty, and there are many free online email templates these days to make your job easier. You can also sign up for […]
Posted in advertising, business, writing by: richminx
2 Comments
30 Jul
Part one of a series on how to write, build and send an email newsletter.
For a few years I was responsible for creating at least one e-newsletter a week for a company I worked for. The database grew from nothing to tens of thousands by the time I left (no, that’s not the entire population […]
Posted in advertising, business, writing by: richminx
No Comments
26 Jul
Well hallelujah, I have finally been accepted into ReviewMe. See the logo to the right below the search box? Right. No, your right. There.
(ReviewMe is an online review marketplace, where bloggers can review products and websites etc for a cut of the profits. The value of a review is determined by things like the site’s […]
Posted in advertising, money, site reviews by: richminx
5 Comments