Archive for the 'advertising' Category

19 Jul

Don’t Tell Me What You Can’t Tell Me

The other day I was driving along, minding my own business, when the following ad came on the radio:
“We’re announcing some great deals at [local electronics store] but this information is embargoed till 11.55am.”
It took a moment to sink in. So… basically what they’re telling me is that they have something to tell me, but […]

20 Apr

It’s the Time of the Season for Dumbass Marketing

In my hemisphere it’s autumn. That means lots of people lamenting about how summer’s well and truly over, a brisk nip in the air, shorter days, hot soup and, if you’re really comfortable with yourself, Ugg boots (look them up if you dare).
But if you’re in the northern hemisphere, do you care about all of […]

06 Jan

The Hidden Dangers Of The Home For Dummies

This is the one where Rich Minx does something embarrassing.
Last night I was kneeling on the edge of my bed, leaned backwards (forgetting I was on the edge of the bed), and proceeded to do a head-first reverse somersault that culminated in a nasty *crunch* and me lying in a very strange position on the […]

18 Sep

Lakes And Mountains On YouTube - For A Price

If you visit the YouTube homepage on September 18, you should see a video there from Tourism New Zealand and made by Weta Workshop, who brought you much of Lord of the Rings and King Kong. (If the video’s gone by the time you read this, you can still watch it here.)
Wow, New Zealand looks […]

28 Aug

Spending Money Online To Make It

Those three magic words ‘make money online’ appear in more places than Paris Hilton (almost). But to make money, do we need to spend money first?
I am generally reluctant to spend money online because ‘most everything is free: entertainment, information, videos of Paris’s extra-curricular activities, you name it. And there are many ways to make […]

25 Aug

Would You Tattoo A Website On Your Body?

Would you get a tattoo of your favorite blog/site? I ask because a fan of the Digital Point forums and of Shoemoney has tattooed himself (link found via SelfMadeMinds).
I have nothing against tattoos, in fact I have one myself. But as much as I love certain sites I would not ink myself permanently with their […]

02 Aug

How To Send An E-Newsletter

Phew! We’ve covered how to write an e-newsletter, how to build an e-newsletter and now we’re ready to hit send. Are you still with me? I know it’s a long lesson but it’ll help you make kick-ass newsletters.
Newletter pre-send checklist
Once you’ve written it and built it (if you have a template) you’re ready to click […]

31 Jul

How To Build An E-Newsletter

Now we’ve covered how to write an e-newsletter, here’s how to build it.
Of course, the most basic way is just to paste your text into an email and send. But that’s not very pretty, and there are many free online email templates these days to make your job easier. You can also sign up for […]

30 Jul

How To Write An E-Newsletter

Part one of a series on how to write, build and send an email newsletter.
For a few years I was responsible for creating at least one e-newsletter a week for a company I worked for. The database grew from nothing to tens of thousands by the time I left (no, that’s not the entire population […]

26 Jul

Roll Up For Reviews

Well hallelujah, I have finally been accepted into ReviewMe. See the logo to the right below the search box? Right. No, your right. There.
(ReviewMe is an online review marketplace, where bloggers can review products and websites etc for a cut of the profits. The value of a review is determined by things like the site’s […]

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